Independent marketing strategy consultant
I work with founders and teams when they need clarity on GTM, brand, growth or the marketing system around them.
Engagement areas
01
Getting the market, customer, positioning, funnel and marketing priorities aligned around the business.
Situation
The product is moving, but ICP, positioning, channels, funnel and ownership are not working as one system.
Best fit
Early stage and growth stage B2B SaaS and AI companies.
Outcome
Clearer GTM direction, sharper priorities and a measurable path from marketing activity to pipeline.
02
Making the business easier to understand, easier to differentiate and more consistent across the way it shows up.
Situation
The product or company has evolved, but the story, website and market perception have not kept up.
Best fit
New products, category creation, repositioning and companies preparing for the next stage of growth.
Outcome
Sharper positioning, clearer narrative and a brand experience that supports the commercial motion.
03
Connecting marketing more directly to pipeline, revenue, customer growth and operating visibility.
Situation
Activity is happening, but conversion, follow up, measurement or revenue visibility is weak.
Best fit
Teams with an existing marketing motion that needs fixing, scaling or better measurement.
Outcome
A more connected funnel, better operating visibility and marketing that can be measured against business outcomes.
Engagement models
01
[ Short description ]
02
[ Short description ]
03
[ Short description ]
01
I start with the business problem, customer, funnel, data and what is already working. I do not begin with a channel list.
02
We narrow the priorities, define what needs to change and agree how success will be measured.
03
I stay close to execution, review what the data is telling us and keep adjusting until the system works in the real world.
