Based in Bengaluru, working globally
01
Positioning, narrative and identity that make a business clear, distinctive and easier to remember.
02
Websites, journeys and digital touchpoints designed around how people discover, understand and engage with a brand.
03
Turning ideas into working products, prototypes and software, with AI making the distance between idea and build much shorter.
04
Marketing systems tied to pipeline, revenue, customer growth and measurable business outcomes.
Operating point of view
The work starts with understanding the market, the customer and the business problem. Then I decide what needs to be built, what needs to change and what should actually be measured.
That can mean fixing a funnel, building a team, launching a product, sharpening a brand or creating the systems that connect marketing back to revenue.
Selected experience
IBM
January 2011 to March 2017
Quatred Advertising (The QA)
May 2017 to February 2019
BrowserStack
February 2022 to July 2024
LEVO
May 2025 to May 2026
Work With Me
01
Getting the market, customer, positioning, funnel and marketing priorities aligned around the business.
02
Making the business easier to understand, easier to differentiate and more consistent across the way it shows up.
03
Connecting marketing more directly to pipeline, revenue, customer growth and operating visibility.
